Hotel branding context collapse: Because when I think frugal, I think Hyatt.

by Team Politics
Friday, February 27th, 2009

Hotels tried to have it both ways yesterday in an ad on the front page of Politico.com titled “Letter to Congress.”

These hoteliers have branded themselves the gold standard of luxury, but they say if Congress’ “rhetoric is not toned down,” folks are going to think that executives staying at 4 and 5 star hotels are spending excessively.

As the executives of some of the nation’s largest hotel companies, we understand the economic pressures that have caused many companies to reduce business travel as part of broader cost-cutting measures.

However, we are concerned that legitimate meetings, business events and recognition travel are now being portrayed as perks and symbols of excess.  Consequently, many large groups—including those not receiving government assistance – are canceling business meetings and events because they fear being criticized.  Make no mistake, these decisions have serious economic consequences.

This is a time when we should be looking to create and support jobs, not destroy them.  A robust travel industry is a powerful economic stimulus.

Remember, criticizing irresponsible spending will ruin the economy!  So, shut up Congress, unless you laud our responsible travel spending guidelines. Respectfully, the five-star hotels.  Enjoy the (almost) complete screenshot:
hotel letter on politico

One Response to “Hotel branding context collapse: Because when I think frugal, I think Hyatt.”

  1. Blogads Weblog: Pathetic pleading Says:

    [...] The hotel industry is begging Congress to not kill junkets. [...]

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