Study: Social network ads “not relevant” to 81% of Millennials

by Team Politics
Tuesday, March 10th, 2009

In theory, I’m a Millennial (University of South Carolina class of 2006, baby!), but I can’t speak to the relevance of this:

…an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the Participatory Marketing Network and Pace University’s Lubin School of Business’ Interactive and Direct Marketing Lab.

I know that I notice social network ads, but maybe it’s just a product of my professional life. I know my peers aren’t clicking away at ads, necessarily, but who is? And hey, who clicks on bus shelter ads anyway?

Thanks, Micro Persuasion!

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