Interesting PBS article about online advocacy

by Team Politics
Wednesday, May 13th, 2009

PBS MediaShift has an article by Mark Hannah about issue advocacy on the internet. My fave part:

Interactive (vs. Informational): While most all other media are one-way modes of communication, the Web encourages direct response. With a few simple mouse clicks, your audience can sign a petition, make a donation, subscribe to a newsletter, or send a letter to an elected official. When social advocates communicate through other media, the goal is often to inspire a belief or attitude that will, at some point, instigate an action. Communicating online allows us to accelerate that process, and make the call-to-action much more immediate.

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