Starbucks is definitely in the conversation

by Team Politics
Friday, May 22nd, 2009

Simon Owens has a post over at Bloggasm (subscribe now! now!) about another huge brand stumbling through social media. Basically, Starbucks put up posters on public transit in major cities and challenged folks to be the first to tweet a picture of them. A liberal filmmaker, who was debuting an anti-Starbucks video that day, seized on the opportunity to insert an opposing viewpoint into the conversation:

On a blog post published at the anti-Starbucks website Brave New Films created, people were encouraged to take pictures of themselves in front of Starbucks stores holding signs targeted at the company’s “anti-labor practices.” These users are then told to upload these photos onto Twitpic and tweet them out to their followers using the hashtags #top3percent and #starbucks. According to the post, these are the official hashtags that were designated by Starbucks itself for those who wanted to enter its contest. Within hours, several people had followed these guidelines and there were dozens of Twitpics in front of stores across the country.

If brands want to participate in social media, they have to be willing to cede control. Used to being the captains of their own messaging fate, they now have to get used to being passengers.

In lighter news, Owens also has a post about trad journalism’s obsession with “sexting“. I learned that “1174″=”Nude club”.

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