It’s better than another darn G.I. Joe trailer

by Team Politics
Friday, June 5th, 2009

At the NYT, we see some political advocacy go out-of-home.

Coming to theaters are commercials that are intended to spell out the perils of frivolous lawsuits as told by “everyday Americans,” including small-business owners who have been hit with costly lawsuits they believed were arbitrary and abusive.

The owner of a pool supply store in Rockville, Md., tells of being sued for $750,000 by a passer-by who fell and was injured after being startled by a wild Canada goose nesting near his store. A gasket maker in Monroe, La., narrates how he is grappling with 100 asbestos lawsuits, and a Colorado couple describe how their family was sued for $75,000 after their 7-year-old son struck a fellow skier.

The ads are for Faces of Lawsuit Abuse, a campaign from the US Chamber of Commerce’s Institute for Legal Reform. Be interesting to see how orgs use movie theater advertising in the future, considering they’re probably cheaper than TV (but not cheaper than online, cough cough!)

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