So is this how Twitter will monetize?

by Team Politics
Sunday, July 19th, 2009

From Gawker, we learn that NYT writer Sean Hansell has been testing a contextual ad-targeting system on Twitter:

Now, it’s possible that the tech writer was trying out a third-party advertising platform; i.e. ads served by a company other than Twitter Inc.

No matter: The concept is sound, and contextual ads based on user input have been Google’s cash cow; given how many of its users tweet in order to find information, Twitter would be wise to at least test out such an elegantly simple system, if the microblogging service can find a way to show the text ads unobtrusively (for example in the sidebar, where it places those paid concept definitions).

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