Archive for the ‘Advertising’ Category

No clicky?

by Team Politics
Wednesday, July 8th, 2009

Some ads for an Environmental Defense Fund campaign apparently does not want us to click on it!

In that whole 728×90 space, only the “Find out how they voted” button is clickable. So the rest of the ad…takes up space? There’s no chance for another kind of engagement within the ad, which is really limiting the performance, I’m sure.

Sotomayor personality art goes viral-ish

by Team Politics
Monday, June 8th, 2009

I won’t say that this is truly viral, as it’s from an advocacy org (Presente), but it’s definitely an example of Organizing for America’s Sotomayor personality campaign getting mind-traction.

Nice, huh? I’ll be interested to see whether other groups/individuals pick up this iconography in the next few months.

The image on Flickr.

The artist’s website.

Thanks, techPresident!

Website has contributors solicit advertising

by Team Politics
Monday, June 8th, 2009

Howard Kurtz examines True/Slant, an “original content news network tailored to both the “Entrepreneurial Journalist” and marketers who want a more effective way to engage with digital audiences.” Essentially, the site encourages contributors to solicit advertisers to place campaigns:

In fact, [Miles O'Brien, a reporter who has written about the Air France crash for True/Slant] has already contacted such aerospace companies as Boeing and Lockheed Martin to sponsor his work at another site, and plans to do so for True/Slant.

True/Slant has 100 contributors, and unlike, say, the Huffington Post, where most writers blog for free, everyone is compensated in some form. “While it’s not a lot of money, it’s at least validating the worth of the journalism,” says Diane Dimond, a veteran television correspondent who is one of the site’s most prolific bloggers.

While some contributors receive a stipend, others have an equity stake or a share in advertising revenue that they solicit. Dvorkin says such contacts with advertisers would be disclosed and that True/Slant editors would step in if a writer tried to post inappropriate material about an advertiser. “I come from the land of traditional media standards,” he says.

Interesting stuff. The site will also be selling sponsored sections (labeled as advertorials), which doesn’t seem as extreme to me.

Full article.

True/Slant’s “About” page.

It’s better than another darn G.I. Joe trailer

by Team Politics
Friday, June 5th, 2009

At the NYT, we see some political advocacy go out-of-home.

Coming to theaters are commercials that are intended to spell out the perils of frivolous lawsuits as told by “everyday Americans,” including small-business owners who have been hit with costly lawsuits they believed were arbitrary and abusive.

The owner of a pool supply store in Rockville, Md., tells of being sued for $750,000 by a passer-by who fell and was injured after being startled by a wild Canada goose nesting near his store. A gasket maker in Monroe, La., narrates how he is grappling with 100 asbestos lawsuits, and a Colorado couple describe how their family was sued for $75,000 after their 7-year-old son struck a fellow skier.

The ads are for Faces of Lawsuit Abuse, a campaign from the US Chamber of Commerce’s Institute for Legal Reform. Be interesting to see how orgs use movie theater advertising in the future, considering they’re probably cheaper than TV (but not cheaper than online, cough cough!)

Friendster, ink this!

by Team Politics
Monday, June 1st, 2009

Over at the Ignite Social Media blog, a rundown of social media tattoos. I’m not an ink guy, but I think I would rather have a tattoo of a broken heart with “Ruth” written in an ornate type across the top.

Political advertisers, step up your game

by Team Politics
Monday, May 4th, 2009

On RollCall.com today, I caught a glimpse of what’s perhaps the wickedest advocacy ad ever. It’s for The Cap Solution.

Look at these guys! They’re simultaneously trustworthy and terrifying. In other words, they’re convincing.

A retrospective of 2008 online ads

by Team Politics
Monday, May 4th, 2009

At techPresident, an excerpt from Kate Kaye’s forthcoming Campaign ‘08: A Turning Point for Digital Media. The McCain campaign embraced my favorite tactic, controversy:

Clinton’s own display ads were few and far between, but the McCain camp made sure she showed up in some anyway. A grinning, sunflower-adorned Hillary flashed the peace sign in one ad. “1 million for a Woodstock Museum? Not so groovy man,” said the ad. It mirrored a McCain TV spot which alluded to Clinton’s proposal to fund a museum in Woodstock, N.Y., commemorating the legendary drugged-out 1969 concert event. Other ads displayed the Vietnam veteran as a hard-as-nails foil to a hippie-fied Hillary.

While the Obama campaign valued the metrics of online ads:

“They knew by the hour how much money their ads were making,” said a media exec who worked closely with the Obama digital ad staff. “There were no slouches on the Obama team,” he added. In fact, his observations of their data-driven decision-making and campaign measurement led the executive to call one top Obama digital ad staffer a “quant.”

Full excerpt here.

Study: Social network ads “not relevant” to 81% of Millennials

by Team Politics
Tuesday, March 10th, 2009

In theory, I’m a Millennial (University of South Carolina class of 2006, baby!), but I can’t speak to the relevance of this:

…an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the Participatory Marketing Network and Pace University’s Lubin School of Business’ Interactive and Direct Marketing Lab.

I know that I notice social network ads, but maybe it’s just a product of my professional life. I know my peers aren’t clicking away at ads, necessarily, but who is? And hey, who clicks on bus shelter ads anyway?

Thanks, Micro Persuasion!

Dinga Dinga What?

by Team Politics
Tuesday, March 10th, 2009

Via Wired and Wonkette, a video produced by Israeli arms company Rafael (the homepage seems to be broken, check out the Wikipedia page for more info) to show at Aero India 2009, an trade show for the Indian military. And holy heck:

Quoth Blogads’ Bevin Tighe: “It’s three-and-a-half minutes but it feels like three hours.”

Go political communication! I’ve seen some tone-deaf promotions in my day, but this takes cake (or samosa or knish?)

For more on Rafael’s comm “strategy,” such as it is, check out The DEW Line.

Proof!

by Team Politics
Saturday, March 7th, 2009

On Facebook today:

Internet Marketing

See that? Just by looking at this ad I have been marketed to! Now I am keenly aware of a couple who had Olan Mills shots made and who are somehow involved in “Internet Marketing.”

I did end up clicking on the ad, mostly out of curiosity.

PJTV’s subscription model

by Team Politics
Saturday, March 7th, 2009

Pajamas Media shuttered the blog-advertising arm of its biz back in January, with an eye toward building its PJTV brand.

Since they can’t sell advertising, Pajamas Media has made PJTV subscription-based. Now, I’m not against publishers making money by selling subscriptions to premium content — my favorite webcomic does just that. It’s just that for sixty-odd years, television networks have been making (lots of!) money through advertising. And PJTV, is, ostensibly, television.

Weirdly PJTV subscribers don’t even get exclusive access to the most recent content? A cursory look at the page of PJTV’s most famous correspondent shows that his five most recent pieces are free to watch. We don’t get a “subscriber only” video until the sixth piece down.

Hotel branding context collapse: Because when I think frugal, I think Hyatt.

by Team Politics
Friday, February 27th, 2009

Hotels tried to have it both ways yesterday in an ad on the front page of Politico.com titled “Letter to Congress.”

These hoteliers have branded themselves the gold standard of luxury, but they say if Congress’ “rhetoric is not toned down,” folks are going to think that executives staying at 4 and 5 star hotels are spending excessively.

As the executives of some of the nation’s largest hotel companies, we understand the economic pressures that have caused many companies to reduce business travel as part of broader cost-cutting measures.

However, we are concerned that legitimate meetings, business events and recognition travel are now being portrayed as perks and symbols of excess.  Consequently, many large groups—including those not receiving government assistance – are canceling business meetings and events because they fear being criticized.  Make no mistake, these decisions have serious economic consequences.

This is a time when we should be looking to create and support jobs, not destroy them.  A robust travel industry is a powerful economic stimulus.

Remember, criticizing irresponsible spending will ruin the economy!  So, shut up Congress, unless you laud our responsible travel spending guidelines. Respectfully, the five-star hotels.  Enjoy the (almost) complete screenshot:
hotel letter on politico