Archive for the ‘Social media peeps’ Category

The future of blogging

by Team Politics
Thursday, July 9th, 2009

Steve Rubel has a very neat “mind map” of the possible future/s of blogging over at Mashable. Essentially he proposes two feasible futures for the medium:

1. Evolution:Blogs turn into lifestreaming sites or social networks of their own.

2. Darwinism (more interesting to me):

The flip side of the coin is that Darwinism takes over and blogging is unable to grow into something new because it’s too late and our attention is scattered.

Journalism has become a lot more bloggy over the last five years. It’s already impossible to tell the elephants (journalists) apart from bloggers (zebras) because, well, they mated into Zebrelephants. Meanwhile I suspect many personal blogs are withering too.

What’s more, there’s no doubt that the microblogs and social networks are stealing time away from blogs. Given our finite window of attention this may continue and threaten many existing bloggers.

The mind map is open and editable, and users have added a third tack: Redefinition. The thing is supposed to be embeddable but I cannot for the life of me get that function to work.

via TechRepublican

10 local government social media myths

by Team Politics
Monday, July 6th, 2009

A list of 10 local government social media myths (that can probably be extrapolated to all uses of social media). Some highlights:

2. It’s all about tools

Too often social media folk use the names of popular tools (like Twitter) to describe types of interaction and social networking.  Unfortunately, that’s just the way things have evolved – a bit like vacuuming being described as Hoovering.   Tools are the support, but people make the conversations.

8. Social media is too risky.

What are the risks of not doing it?  What are local people talking about? If you’re not listening to their message where they’re saying it, then you’re missing a trick and it’s a big reputational and service risk.

On the flip side, mistakes will happen.  Only by actively managing your approach to social media in an open environment can you hope to mitigate that.

Worth a read. via TechRepublican.

“This is it. The big one.”

by Team Politics
Wednesday, June 17th, 2009

The very sharp Clay Shirky gives an interview about social media and the electoral strife in Iran.

I’m always a little reticent to draw lessons from things still unfolding, but it seems pretty clear that … this is it. The big one. This is the first revolution that has been catapulted onto a global stage and transformed by social media. I’ve been thinking a lot about the Chicago demonstrations of 1968 where they chanted “the whole world is watching.” Really, that wasn’t true then. But this time it’s true … and people throughout the world are not only listening but responding. They’re engaging with individual participants, they’re passing on their messages to their friends, and they’re even providing detailed instructions to enable web proxies allowing Internet access that the authorities can’t immediately censor. That kind of participation is reallly extraordinary.

Interesting stuff.

“Loved it!”

by Team Politics
Monday, June 15th, 2009

From Wonkette, we are treated to a charming Michael Steele video:

Because, you see, he’s hip.

Content aggregation as an advocacy strategy

by Team Politics
Friday, June 5th, 2009

EMILY’s List has put together a page aggregating racist and misogynist attacks on President Obama’s SCOTUS nominee, Sonia Sotomayor.

Aside from the site not having an RSS feed (what???), I think this is an outstanding piece of political communication. It doesn’t require that the org create any content, it gives link love to other groups, and it provides a resource for folks who are going to advocate for Sotomayor’s appointment. In short, EMILY’s List is both participating in and adding real value to the conversation.

Starbucks is definitely in the conversation

by Team Politics
Friday, May 22nd, 2009

Simon Owens has a post over at Bloggasm (subscribe now! now!) about another huge brand stumbling through social media. Basically, Starbucks put up posters on public transit in major cities and challenged folks to be the first to tweet a picture of them. A liberal filmmaker, who was debuting an anti-Starbucks video that day, seized on the opportunity to insert an opposing viewpoint into the conversation:

On a blog post published at the anti-Starbucks website Brave New Films created, people were encouraged to take pictures of themselves in front of Starbucks stores holding signs targeted at the company’s “anti-labor practices.” These users are then told to upload these photos onto Twitpic and tweet them out to their followers using the hashtags #top3percent and #starbucks. According to the post, these are the official hashtags that were designated by Starbucks itself for those who wanted to enter its contest. Within hours, several people had followed these guidelines and there were dozens of Twitpics in front of stores across the country.

If brands want to participate in social media, they have to be willing to cede control. Used to being the captains of their own messaging fate, they now have to get used to being passengers.

In lighter news, Owens also has a post about trad journalism’s obsession with “sexting“. I learned that “1174″=”Nude club”.

Study: Social network ads “not relevant” to 81% of Millennials

by Team Politics
Tuesday, March 10th, 2009

In theory, I’m a Millennial (University of South Carolina class of 2006, baby!), but I can’t speak to the relevance of this:

…an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the Participatory Marketing Network and Pace University’s Lubin School of Business’ Interactive and Direct Marketing Lab.

I know that I notice social network ads, but maybe it’s just a product of my professional life. I know my peers aren’t clicking away at ads, necessarily, but who is? And hey, who clicks on bus shelter ads anyway?

Thanks, Micro Persuasion!

fail WHale

by Team Politics
Saturday, March 7th, 2009

The headline says it all: “Uh Oh, White House Seeks Economic Advice From Twitter.”