Archive for July, 2009

So is this how Twitter will monetize?

by Team Politics
Sunday, July 19th, 2009

From Gawker, we learn that NYT writer Sean Hansell has been testing a contextual ad-targeting system on Twitter:

Now, it’s possible that the tech writer was trying out a third-party advertising platform; i.e. ads served by a company other than Twitter Inc.

No matter: The concept is sound, and contextual ads based on user input have been Google’s cash cow; given how many of its users tweet in order to find information, Twitter would be wise to at least test out such an elegantly simple system, if the microblogging service can find a way to show the text ads unobtrusively (for example in the sidebar, where it places those paid concept definitions).

LOL! Your industry, she is dying

by Team Politics
Monday, July 13th, 2009

via Bloggasm

The future of blogging

by Team Politics
Thursday, July 9th, 2009

Steve Rubel has a very neat “mind map” of the possible future/s of blogging over at Mashable. Essentially he proposes two feasible futures for the medium:

1. Evolution:Blogs turn into lifestreaming sites or social networks of their own.

2. Darwinism (more interesting to me):

The flip side of the coin is that Darwinism takes over and blogging is unable to grow into something new because it’s too late and our attention is scattered.

Journalism has become a lot more bloggy over the last five years. It’s already impossible to tell the elephants (journalists) apart from bloggers (zebras) because, well, they mated into Zebrelephants. Meanwhile I suspect many personal blogs are withering too.

What’s more, there’s no doubt that the microblogs and social networks are stealing time away from blogs. Given our finite window of attention this may continue and threaten many existing bloggers.

The mind map is open and editable, and users have added a third tack: Redefinition. The thing is supposed to be embeddable but I cannot for the life of me get that function to work.

via TechRepublican

NYT commits heresy!

by Team Politics
Thursday, July 9th, 2009

An article in the New York Times implies–no, EXplies–that Bing, Microsoft’s late entry to the search game, is better than The Almighty Goog. With qualifications, of course:

But search services are constantly in flux. They’re online, so their creators can keep refining them without making you install anything. Bing will keep getting better — but so, inevitably, will Google. If Google doesn’t eventually respond by making its own results more manageable in Bingish ways, I’ll eat my hat.

If you read the article, the basic gist is “Google is good and Bing is good, but they are good in different and similar ways.”

A little hilarious

by Team Politics
Wednesday, July 8th, 2009

Or a LOT hilarious. Ana Marie Cox and Jason Linkins annotate the White House Flickr feed.

No clicky?

by Team Politics
Wednesday, July 8th, 2009

Some ads for an Environmental Defense Fund campaign apparently does not want us to click on it!

In that whole 728×90 space, only the “Find out how they voted” button is clickable. So the rest of the ad…takes up space? There’s no chance for another kind of engagement within the ad, which is really limiting the performance, I’m sure.

10 local government social media myths

by Team Politics
Monday, July 6th, 2009

A list of 10 local government social media myths (that can probably be extrapolated to all uses of social media). Some highlights:

2. It’s all about tools

Too often social media folk use the names of popular tools (like Twitter) to describe types of interaction and social networking.  Unfortunately, that’s just the way things have evolved – a bit like vacuuming being described as Hoovering.   Tools are the support, but people make the conversations.

8. Social media is too risky.

What are the risks of not doing it?  What are local people talking about? If you’re not listening to their message where they’re saying it, then you’re missing a trick and it’s a big reputational and service risk.

On the flip side, mistakes will happen.  Only by actively managing your approach to social media in an open environment can you hope to mitigate that.

Worth a read. via TechRepublican.

Tweet in the general direction of the White House

by Team Politics
Monday, July 6th, 2009

DC social media types David All Group have put together a neat little Twampaign (Twitter-campaign, y’see?) around the President’s healthcare plan.

So here’s the plan:
1. It is clear that a White House communications staffer is serving as a SpokesTwitterer and will read and perhaps even reply to our Tweets.
2. We are going to track and record all uses of the hashtag #handsoff for this experiment and report back our findings to you.
3. As long as you’re logged in to Twitter and using a web browser, just click here to load a draft Tweet and click “Update.” See below for more examples — please feel free to amend as you like.
4. This is the first time I’ve ever heard of anyone orchestrating a coordinated Twitter advocacy strategy. You’re going to be a part of history and help redefine activism.
Pretty interesting stuff. Good uptake so far too, with around 1700 tweets logged.
Thanks, techPresident!